Month: December 2018

Welcome to the new TDA logo – why and how we got there

‘Create it Forward’ – this is the tag-line of The Digital Alliance. It was the result of a brainstorming session as we strove to find a way of describing the heart behind the company. It also inspired our logo. The philosophy behind ‘Create it Forward’ embodies our desire to lead by example, to lead with [...]
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Does your content support the customer journey?

My writing experience started in the days of the manual typewriter and wax-paper stencils (hands up who remembers the Roneo and Gestetner machines?) So I honed my skills on traditional business content – like brochures, reports, press releases, catalogues and product manuals. Traditional copywriting was the exclusive and prestigious terrain of wordsmiths and journalists; some [...]
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