Does your website bring in new business for you?
I’ve spoken to so many business owners who intuitively know that their websites are ineffective, but they don’t know what to do about it. Some have admitted to me outright that their website is outdated and lost in cyberspace somewhere. In the past many business...
If you don’t know your customer, you can kiss your leads goodbye
If there is one thing we business owners have all learnt during Covid-19 times, it’s that we had better be online where our customers are now very definitely at. Or, maybe, you are already using digital marketing to connect with your target market. Is that working...
How to do effective keywords research and implement the results on your site
As of July 2020, Google had 92.17% search engine market share worldwide. This article looks at how keywords are used in online content to help your site rank on Google. Content should be useful and informative, and keywords should be used appropriately and in...
The Fine Art of Telling Your Brand Story on Social Media
There is no better time than in the current Covid-19 pandemic to tell your brand story. Some of us may have found it a challenge to do this in the pre Covid days but now, during these strange and uncertain times, we all have a story to tell. Even better, we can all...
Business Recovery in the Time of Corona (Part 2)
Getting Back on Track with Quick Wins In our previous article about Business Recovery in the Time of Corona we wrote about how Covid-19 is forcing businesses to scramble for new ways of reaching and retaining their customers. We all have to dig ourselves out of this...