Laurel Pretorius, Author at The Digital Alliance

Five ways to woo your customers until they swoon

by Laurel Pretorius | Feb 2, 2021 | Brand Story, Content Marketing, Customer Avatar, Digital Marketing Strategy, Marketing Strategy, Online marketing

Attracting new customers is a lot like the dating game. First you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you have their interest, then comes the hard part, to get them to commit to a...

If you don’t know your customer, you can kiss your leads goodbye

by Laurel Pretorius | Oct 30, 2020 | Content Marketing, Marketing Strategy, Online marketing

If there is one thing we business owners have all learnt during Covid-19 times, it’s that we had better be online where our customers are now very definitely at. Or, maybe, you are already using digital marketing to connect with your target market. Is that working...

The Fine Art of Telling Your Brand Story on Social Media

by Laurel Pretorius | Aug 20, 2020 | Brand Story, Branding, Content Marketing, Marketing Strategy

There is no better time than in the current Covid-19 pandemic to tell your brand story. Some of us may have found it a challenge to do this in the pre Covid days but now, during these strange and uncertain times, we all have a story to tell. Even better, we can all...

Five ways to woo your customers until they swoon

If you don’t know your customer, you can kiss your leads goodbye

The Fine Art of Telling Your Brand Story on Social Media

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