Get ready to embrace digital
If someone asked you to rate your business’ digital marketing strategies, where would you lie on the digitally savvy scale? Perhaps you rank your small business at 4.5, which is perfectly adequate in relation to your growth stage. Or, as a corporate player your...
Five ways to woo your customers until they swoon
Attracting new customers is a lot like the dating game. First you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you have their interest, then comes the hard part, to get them to commit to a...
New Year, New Avatar
Many business owners had to adjust their business model because of the pandemic. A client recently shared with me how challenging it has been to target a new customer base when all her marketing material was aimed at corporate clients before COVID disrupted their...