How to approach newsletters for scoring long-term engagement
91 percent of consumers look at their emails every day. This really means that their attention is served to you on a silver platter, so take advantage of it! The trick lies in curating your newsletter so that it grabs consumer’s attention, whilst offering valuable...
Five fresh approaches for your CI
Corporate identity (CI) is not much different to human identity. We all present ourselves to the world in a unique way and tend to re-invent our identity as we learn and develop. Also, re-invention is exciting and keeps things interesting. The same applies for CI. How...
The magic formula behind a must-read blog
“Where the Internet is about availability of information, blogging is about making information creation available to anyone” – George Siemens Blog nostalgia: A look at then and now Blogging is the perfect content-creation tool to reflect on trending ideas about the...
Data privacy: The importance of protecting consumer information
Consumer data is a company’s doorway into understanding consumer’s online behaviour, demographics, and product interests. It is one of the most invaluable resources that allows marketers to gain knowledge of their target market while identifying how marketing...