The magic formula behind a must-read blog

The magic formula behind a must-read blog

“Where the Internet is about availability of information, blogging is about making information creation available to anyone” – George Siemens  Blog nostalgia: A look at then and now  Blogging is the perfect content-creation tool to reflect on trending ideas about the...
Data privacy: The importance of protecting consumer information

Data privacy: The importance of protecting consumer information

Consumer data is a company’s doorway into understanding consumer’s online behaviour, demographics, and product interests. It is one of the most invaluable resources that allows marketers to gain knowledge of their target market while identifying how marketing...
SME Alert: Why digital marketing should be your go-to solution

SME Alert: Why digital marketing should be your go-to solution

As an entrepreneur, what’s your definition of tragedy? Having an interesting product that captures the market’s attention is all cool and well, but if potential customers cannot find your business online – TRAGEDY! So, to ensure that your SME is stayin’ alive we...