How to approach newsletters for scoring long-term engagement
91 percent of consumers look at their emails every day. This really means that their attention is served to you on a silver platter, so take advantage of it! The trick lies in curating your newsletter so that it grabs consumer’s attention, whilst offering valuable...
Five fresh approaches for your CI
Corporate identity (CI) is not much different to human identity. We all present ourselves to the world in a unique way and tend to re-invent our identity as we learn and develop. Also, re-invention is exciting and keeps things interesting. The same applies for CI. How...
Staying ahead of the SEO game
The age of online is upon us and it’s here stay. 2020 has revealed the power of online working, searching, communicating and shopping. Google is our trusted friend for finding what we want. For business owners, this means it’s imperative to understand the tricks of...
Does your website bring in new business for you?
I’ve spoken to so many business owners who intuitively know that their websites are ineffective, but they don’t know what to do about it. Some have admitted to me outright that their website is outdated and lost in cyberspace somewhere. In the past many business...