The importance of a professional logo for your start-up

The importance of a professional logo for your start-up

When you launch a start-up business, your priority should be to attract new customers. But before deciding to take you seriously, people will look at your business’s visual identity and branding. In fact, because logos are so widely used, if you don’t have one,...
How to approach newsletters for scoring long-term engagement

How to approach newsletters for scoring long-term engagement

91 percent of consumers look at their emails every day. This really means that their attention is served to you on a silver platter, so take advantage of it! The trick lies in curating your newsletter so that it grabs consumer’s attention, whilst offering valuable...