There is no way around Google’s algorithms. Search engine optimisation (SEO) of your digital content is the only way for it to be found by people who are searching for the kind of information you have supplied. SEO is applied to help search engines understand the content on your site.
You also need to understand what people are searching for and why. SEO research can identify the search terms people are using and give insight into their intentions – are they looking for information, for reviews or opinions, for a specific website, for a location, or to make a purchase?
A range of SEO elements makes up the ‘visibility’ of your content: selection and placement of keywords in website content, blogs & articles, all titles and tags, social media posts, hashtags, and more. At the back end (admin area) of online pages, the URLs, titles and Metadescriptions must be optimised. And accurate use of keywords is non-negotiable for Google Search (Adwords) campaigns.
Also, because search is done by humans, search trends keep changing. Which means that ongoing monitoring and adjustment is needed to maintain searchable content.
An investment in professional SEO from the beginning is crucial for getting the best ROI on your digital marketing efforts. Click on our SEO modules below to see how we can help with this.