Venturing into vitality and growth
This company commissioned a logo and website that would represent the vision of its investments.
What we delivered
Dass Capital is a start-up venture capital company which invests in agri-business and food production. The client needed to have his logo refreshed. He wanted to represent his vision of becoming a global brand in a clean, modern, minimalist style. We introduced a curve element in the logo that denotes the wide horizon of his vision and took that curve into his CI, using it a feature in the design on the website.
We started with researching keywords for his industry, and wrote the content for the site. All pages were fully optimised for SEO.
We designed the website in WordPress, applying a theme that suited the client’s style. His brief was to keep it clean, simple, and easy to read and navigate. But we also needed to find a wow factor that could be done within his budget. Elements on the template were customised to bring in the horizon curve and we used a WordPress Revolution Slider to introduce movement to the website header. The result is images, brand colour and movement working together to depict vitality and growth. We love it!