A message of hope and confidence for businesses in distress
Sandra Beswick commissioned a brand refresh and a new website to represent the positive outcomes she delivers for companies that need support with financial challenges.
What we delivered
Sandra Beswick and Associates specialises in financial management interventions and solutions for medium to large companies. Sandra’s original logo and her CI colours needed to be refreshed. There was too much bronze, brown, beige and black going on and it was time for a facelift. We started by reworking her logo using Sandra’s full initials which were styled in an infinity loop to represent the continuity and sustainability she delivers for her clients. Then we introduced a vibrant gold and a soft grey, which mute into rose gold tones – on point with contemporary palette trends.
The website would not be image heavy, so we opted for one striking banner image that would epitomise the company’s positive ethos and impact. Gold headlines and soft grey text give both elegance and assurance to the styling on each page, with lots of white space keeping it clean and uncluttered. The website has been fully optimised for SEO, with primary keywords featuring throughout the content. The site has been designed in WordPress, making it easy to upscale and amend in the future. Clear navigation and strong calls to action ensure a positive experience for visitors to the site.