Tag: #CustomerCentric

Does your content support the customer journey?

My writing experience started in the days of the manual typewriter and wax-paper stencils (hands up who remembers the Roneo and Gestetner machines?) So I honed my skills on traditional business content – like brochures, reports, press releases, catalogues and product manuals. Traditional copywriting was the exclusive and prestigious terrain of wordsmiths and journalists; some [...]
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